Established in 1992 as a response to the sudden surge of book challenges nationwide, Banned Books Week is an annual event celebrating the freedom to read. Typically held during the last week of September, it highlights the value of free and open access to information. The current campaign is sponsored by multiple groups, each with their own messaging and visual identity. Supporters create their own promotional materials and displays. This diversity creates a fragmented identity which weakens memorability and overall effectiveness of communication.
Banned Books Week Campaign Guidelines
A brand book was created that explains the group, along with brand elements and tone of voice.
Banned Books Week Website Concept
LEARN | SUPPORT | PREVENT
Visitors can come to Bannedbooksweek.org to learn the history of book banning in the United States, obtain promotional materials and event details for Banned Books Week, and find local and national legal resource information.
Banned Books Week Promotional Materials
During Banned Books Week the American Library Association can raise awareness with e-book readers with digital advertisments. Libraries can raise awareness with a set of posters provied on the Banned Books Week website. Throughout the year, literary supporters can show their pride and support with Banned Books Week.